Where does the company Hasbro get its name from?
Hasbro, Inc. ( / ˈhæzbroʊ /; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate with toy, board game, and media assets, headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of Kenner, Parker Brothers, and Milton Bradley, among others.
When did Hasbro merge with Playskool and Mattel?
To turn domestic performance around in 1994, Hasbro merged the Hasbro Toy, Playskool, Playskool Baby, Kenner, and Kid Dimension units into the Hasbro Toy Group. Meanwhile, Mattel purchased Fisher-Price and retook the top spot in the toy industry.
Who is the customer service team at Hasbro?
We are here to help! Hasbro’s customer service team can assist with your requests. Our dedication also shows in the way we do business — learn about Hasbro’s commitment to Corporate Social Responsibility. Setting up a new game?
What are the new products for Hasbro Pulse?
Shop new arrivals from your favorite Hasbro brands including G.I. Joe, Transformers, Power Rangers as well as Marvel, Star Wars, and more. Hasbro Pulse Premium Members get EARLY ACCESS to select new product drops.
When did Milton Bradley merge with Hasbro Corporation?
In 1991, Hasbro purchased Tonka Corp. for $486 million, along with its units Parker Brothers, the maker of Monopoly, and Kenner Products. Milton Bradley and Parker Brothers were merged into one division. Alan moved to expand Hasbro overseas with new units in Greece, Hungary, and Mexico.
When did Henry Hassenfeld become CEO of Hasbro?
Hillel died in 1943 and Henry Hassenfeld became CEO, while his son Merrill became president. The company entered the plastic fields during World War II to support its toy line. Hassenfeld Brothers’ first toy hit was Mr. Potato Head, which the company purchased from George Lerner in 1952.