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Implicit Opt-in Mobile Advertising
Author            :Christopher Frank, Markus Wuersch      Contact The Author
Designation    :Orono Maine
Company        :Intelligent Spatial Technologies, Inc.
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Synopsis
Mobility, distributiveness, and an egocentric awareness are the main concerns when integrating LBS and advertising and marketing. Unlike egocentric awareness, mobility and distributiveness are tasks that can be achieved by adapting the existing infrastructure to the new configuration. Egocentric awareness, however, requires sophisticated methods and techniques. It includes not only determination of the user’s current position, but also the personalization of the information to be displayed (Egenhofer and Kuhn 1998). The proposed system uses sensors to gather infor-mation about location and orientation. This information, in combination with a user profile, de-fines the framework for our mobile advertising system. The adaptation of the map display frees users from tasks such as panning, zooming, and rotating the map. In addition, the automated selection enables an implicit opt-in mechanism for receiving advertising content.

Reprinted with Permission from Intelligent Spatial Technologies, Inc.

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