Paper maps, which provide users with an allocentric view of their surroundings, are often difficult to use, because they are static and inflexible. The inflexibility of paper maps creates three key problems: (1) users have to cognitively place themselves into map space, (2) the user...

The term Customer Relationship Management is about as overused as total quality management was in the 1980s. Nevertheless, it holds allure, promise and obligation. If your company is not striving to achieve some degree of CRM capability across your lines of business and throughout y...