Attendees are granted access to foremost search experts, search engines Search Engine Strategies

In the hottest region for technical innovation, marketers converge this summer at the premier Search Engine Marketing Conference and Exposition Search Engine Strategies (SES) San Jose 2008. The premier search industry event runs August 18-21, 2008, at the San Jose Convention Center. The popular conference features over 70 panels and sessions on timely topics, including universal search, blended search, local search, video search engine marketing, social media optimization and more.

Incisive Media, parent company of the global SES series, today announced that paid attendance and exhibition delegate numbers are running 28% over last year’s event at this time, showcasing the urgent need marketers and executives feel to better their knowledge on how to maximize their SEM/SEO and Social Media marketing campaigns in this tight economy.

SES San Jose draws marketers from around the country who are hungry to learn the latest techniques in the field. Attendees leave with a full grasp on issues such as:

- How search engines list Web sites for free and through paid placements
- How to get free “organic” traffic by building a site that pleases search engines and your visitors
- How to efficiently purchase listings guaranteed to rank your company at the top of search engine results
- How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy - and get tips on improving conversion if they don’t
- How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines

“Search is constantly evolving,” said Kevin Ryan, VP of Global Content for the SES series. “We’re proud that year after year savvy marketers turn to us to learn how best to profit from what’s going on in the field. Our global conference series has become the definitive source for the latest in search engine marketing everything.”

Session highlights at Search Engine Strategies San Jose 2008 include:

More Customers, Fewer Costs: Why Marketing to the “Long Tail” Makes Sense: The session will discuss the “long tail approach” from a tactical standpoint, including strategies that fit the users of this emerging market as well as examples of why this works in terms of increasing sales.

The Next Wave for Online Video: This session will provide tips on how to navigate this new wave of online video as more people are watching, sharing, and finding videos online.

Storyteller Marketing: How the Art of Storytelling Matches Up With the Business of Marketing: This session will address how the framework of storytelling can be used to deliver real advertising results by generating content that communicates.

Affiliate Marketing Unleashed: Attendees will learn how to scale up CPA affiliate marketing without compromising paid search.

Organic Listings Forum: In this session, attendees can pose questions to the panel of experts about free “organic” listing issues, plus participate in this session that allows the audience to share tips, tools and techniques. There’s no set agenda, so this is an ideal session to discuss any major recent changes with organic listings.

To register, visit http://searchenginestrategies.com/sanjose. For more information about this and other SES conferences, visit http://searchenginestrategies.com.