Strategic Marketing Consulting
To be successful and develop a cost-effective marketing and communications strategy, organizations must understand their business strengths and weaknesses, core and secondary target audiences and influencers, past performance, goals and objectives, market position by target audience and service, and Unique Selling Propositions (USP)—messaging and offers—in each marketplace.
Ricci Communications will work with you to research and facilitate a strategic marketing, communications and business development plan and approach. This work will provide you with the knowledge and structure to develop a comprehensive branding strategy, a marketing communications plan for each product or service area of your organization, and a tactical implementation schedule to ensure maximum reach and efficient, productive use of marketing resources.
To develop these efforts, the Ricci Communications` process:
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Establishes objectives
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Develops an understanding of client`s operations and client-base
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Audits existing communications materials, messaging and channels
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Researches additional appropriate audiences and influencers, competitors and industries
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Develops a strategic marketing plan that provides structure and direction for tactical branding and marketing communications implementation
Identity & Branding
A company`s message is its promise to its clients and a differentiator in the marketplace. A company identifies itself with a set of standards and services it intends to deliver, and promises each client and prospect that it will work to achieve those goals. Branding is impacted by every contact with your company, from marketing and sales to the support personnel and invoices. It is cumulative and linked to intangible factors and emotions such as loyalty and honesty, further complicating branding success. Your company`s message will hold different meanings for different clients. It`s branding that gathers each of those disparate factors and unifies them. An effective branding campaign can often mean the difference between success and failure.
Effective branding can best be accomplished through consistent and appropriate messaging through multiple communication channels. However, the constraints of time and resources often limit the amount of commitment organizations can make to branding, marketing and sales, often requiring emphasis on one to the detriment of the others. Business development, marketing and branding must work hand-in-hand to promote growth and extend market influence.
Ricci Communications can provide the necessary strategic direction, branding and marketing communications planning and implementation to positively impact the performance of your initiatives and help your organization position itself as a resource and industry thought-leader.
Ricci Communications` branding and marketing communications plan focuses on differentiation of products and services, building recognition and developing one-to-one, permission marketing, including positioning your organization as a primary resource for targeted audiences through an integrated communications mix.
