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Quickmobile Enriches Wireless Permission-Based Campaigns with Launch of Version 2.0 of its Mobile Marketing Platform
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Semiconductor Online
September 09, 2008
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QuickMobile, the mobile marketing company, today releases Version 2.0 of its Contextual Mobile Marketing Platform. The company's contextual mobile marketing platform allows brand managers and marketers to create permission-based campaigns that provide consumers with personalized, timely and relevant information on their mobile device. Version 2.0 includes new permission-based features, the ability for customers to create multi-layered campaigns and two new applications - Mobile Polling and Mobile Results.

QuickMobile clients have the ability to create dynamic and targeted campaigns based on preferences provided by their customers. The end-users have even more control over the kind of information they receive and when they want to receive it on their mobile device. Double opt-in, permission based services, enhanced security, end-user defined preferences and automatic start and end functionality are all new enhancements in this release. The new user interface and design allows clients to create multi-layered campaigns that seamlessly integrate mobile into the overall marketing mix.

"Our vision is to give consumers ultimate control of their mobile experience and QuickMobile empowers companies to deliver on that promise. Version 2.0 enables companies to deliver information customers actually want on their cell phones in a relevant, personalized, valuable and timely way," said CEO Patrick Payne. "The potential for improved end-user experience and interaction is tremendous and we are excited about the capabilities our new release offers to brand managers and marketers."

QuickMobile is also introducing two new applications in its Mobile Marketing Toolkit - Mobile Polling and Mobile Results. Mobile Polling is a self-managed audience response system with a simple web-based dashboard that enables presenters to interact and engage with their audience like never before. Mobile Results is a comprehensive reporting and analytics tool that allows marketers to optimize their campaigns and maximize their ROI.

About QuickMobile

QuickMobile empowers businesses to extend their existing marketing reach into the mobile domain, allowing them to connect with their "on-the-run" consumers whenever and wherever they may be. Their robust mobile services platform is seamlessly integrated into existing systems to deliver targeted mobile communications quickly, easily, and cost effectively.

More than a simple technology solution, QuickMobile offers an innovative mobile marketing solution that focuses on developing individual, personalized, 1-to-1 relationships. They go beyond simply connecting to consumers, they engage them in a dialogue, and develop an interactive relationship with them.

If you would like more information about QuickMobile and Version 2.0, please call Vasudha Goel at 604.875.0403 or email at vasudha.goel@quickmobile.com.

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