MapInfo MarketSuite® Helps Municipality Recruit Retailers and Expand Existing Business, Boosting Regional Economic Growth
MapInfo Corporation (NASDAQ: MAPS), the leading global provider of location intelligence solutions, today announced that the City of North Platte, Nebraska is using MapInfo location intelligence solutions to guide its economic development efforts. MapInfo MarketSuite® for Economic Development is a retail attraction and retention solution that is helping the city identify and recruit businesses and create a sustainable growth strategy for the community.
North Platte, Nebraska, is home to more than 25,000 residents, with that number growing every year. City officials turned to MapInfo to conduct market and trade area analysis to identify the retailers that are optimal for the city’s demographic profile and its available real estate properties. Using the MarketSuite On Site Market Study, an in-depth, location-specific analysis of the area’s geography, demographics and buying behavior, North Platte uncovered economic indicators to help it grow existing business and identify opportunities in new industries that present the greatest potential for success.
“As rural areas around us begin to falter, it was critical for North Platte to strengthen the region through new businesses and economic development initiatives,” said David Bernard-Stevens, president of the North Platte, Neb. area Chamber. “Our goal for North Platte is not only to create jobs for residents, but to develop new opportunities for our surrounding communities—options that enable our neighbors to stay in their communities, keep their schools going and have a job. MapInfo MarketSuite and the market study tools are key pillars for the city to begin the retail development and expansion process in North Platte for the coming years.”
Later this year, the market study data from North Platte will be added into an online portal using AnySite Online Retail Modeling, a component of the MapInfo MarketSuite for Economic Development. North Platte will be able to easily access the web-based subscription service for ongoing analysis. The program will be instrumental in helping to continue the city’s efforts as it develops presentations for attracting, retaining and supporting businesses in its community.
“MapInfo location intelligence technology not only assists municipalities such as North Platte in starting their economic development initiatives, but helps communities of all sizes reach tangible results for the local economy and residents by helping recruit new businesses and create jobs,” said Mike Hickey, COO at MapInfo. “New retail and business developments uncovered by the MapInfo analysis offers a solution that can expand the tax base and makes the region a more sought after place to live and work.”
About MapInfo Corporation
MapInfo is a global company and the leading provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. MapInfo solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, N.Y., MapInfo is on the World Wide Web at www.mapinfo.com.
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