CrestaTech" plans to change the way people view TV on their PCs, whether they're at home or on-the-go. CrestaTV" Universal Broadband Receiver technology combines a programmable RF IC and software that will allow PCs to receive region free, live analog or digital TV broadcast, radio and GPS signals.

By relying on the multi-core parallel processing CPUs like theIntel® Core" 2 Duo to do the heavy lifting, CrestaTV programmable silicon receiver and software solution unleashes unprecedented support for the widest variety of broadband frequencies ever. And by adding social media application support, notebooks and netbooks will be able to deliver a live broadcast TV experience that can be as interactive and ubiquitous as Internet content.

"Various mobile TV technologies have been introduced, yet they are too standard-specific to enable broad spread adoption," said George Haber, CrestaTech president and CEO. "CrestaTV programmable software and hardware brings together a novel combination of TV, radio and GPS reception that will take the TV out of the living room and put it into people's hands. Imagine watching live TV broadcasts of election night, sports events or favorite shows and interacting with your friends on the web from your local coffee shop or wherever your laptop takes you."

CrestaTV - Great for Notebook OEMs

Today's PCTV products are riddled with complications for PC OEMs. Sub-optimal implementations kluge together a variety of receiver chips that meet the needs of specific, and conflicting geographical regions such as ATSC or DVBH or PAL. However, this limits the OEM's ability to provide a mass market TV solution and limits consumers' ability to watch local, live TV wherever they go with their laptop.

Utilizing CrestaTV Universal Broadband Receiver technology, system manufacturers now have a cost-effective, simple silicon solution that supports all major standards via a programmable analog IC and software based signal processing. This allows them to standardize on a system design regardless of the geographic region, which ultimately streamlines the design and deployment process, reducing costs of the overall system.

"Since its inception, OEMs have struggled with the ever-changing regional television broadcast standards," said Jon Peddie, president of Jon Peddie Research. "The notebook computer is generally the media hub for most people, so offering live TV broadcast anywhere can open a whole new host of application and usage models."

CrestaTech's aim is to turn the laptop into a truly mobile media center, where consumers can experience the ubiquity of the Internet with broadcast television. CrestaTV brings broadcast TV directly to the laptop and the GPS quickly brings up the local channel guide. The overall solution is region free and works with any analog or digital terrestrial or cable TV signal as well as any radio broadcast. Then, CrestaTech further transforms the notebook experience by adding social networking, where users can enjoy "friends and family style" TV watching and sharing of personal content with anyone on the web who also has live TV capability.