New Product Introductions
Ricci Communications is committed to providing responsive, as-needed support to our clients to effectively and efficiently carry out new product introduction campaigns. From working to develop sales literature, product packaging and advertisements to working with the media and generating coverage, Ricci Communications has the experience and expertise to successfully launch your new products, generate user demand and drive sales.
The establishment of agreed upon, achievable, measurable objectives is vital to the overall success of a new product introduction. Such objectives include:
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Research, compile and build a contact list for media outreach efforts to support pre- and post-launch information and news.
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Provide editorial review for media communications related to the launch.
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Pitch news and feature article and case study abstracts for publication in targeted media outlets to build brand awareness, thought leadership and third-party credibility within targeted markets
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Conduct post-launch follow-ups with media representatives to ensure receipt of new product information and collateral and further pursue discussed editorial coverage. List Rentals
Ricci Communications is the industry`s leading resource for distributing your information to executive-level security practitioners, federal, state and local government entities and the media. Our proprietary database contains more than 60,000 addresses and 20,000 e-mails for key decision-makers among security, facility, property and human resource managers and practitioners, including more than 5,000 federal government contacts, for immediate extended reach and access.
Additionally, Ricci Communications has access to a library of up-to-date contact information for 400,000 federal, state and municipal leaders and 40,000 institutions, including the U.S. Congress, federal, state and regional departments and agencies, the judiciary, associations, law firms, foreign representatives and the nonprofit sector.
Ricci Communications can distribute your news and information directly to thousands of media outlets worldwide, providing responsive feedback on where your news appears.
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