PR & Media Outreach
By working with Ricci Communications, you gain a partner who understands the business-to-business marketplace and can identify effective ways to help you achieve your business objectives. Ricci Communications` media/industry outreach efforts are geared with the sole focus of increasing your business growth, and our experience and relationships with members of the media and trade press have established Ricci Communications as a resource for expert knowledge and insight.
Ricci Communications has the right contacts and can help you develop the appropriate materials to reach your target audiences. We have compiled thousands of contacts with consumer, business and trade press, broadcast and online media outlets in a variety of markets, giving our clients opportunities to provide commentary and content and to position themselves as industry thought-leaders. We can create custom lists of editorial contacts based on specific criteria, including interests, industry, location, market area rankings and more.
In addition, we continuously track key editorial calendars for contribution opportunities for our clients. During the past two years, Ricci Communications has played a key role in helping organizations develop feature articles and case studies and to provide expert insight to leading industry trade publications and news outlets
Interactive Media
Web Sites
Your Web site, as a direct reflection of your message, is increasingly more important than any other communications tool to support direct sales. Our process, experience and expertise in the development of Web sites and understanding of the business-to-business marketplace, uniquely positions Ricci Communications to develop a site that effectively communicates your capabilities and drives revenue. Our ability to create interactive applications will provide you with the resources to continue to develop the site as a valuable communication and educational tool as your organization evolves.
E-newsletters
By routinely distributing an informational, value-based e-newsletter, your organization demonstrates its commitment to client or customer growth and further positions itself as an industry thought leader. The e-newsletter also provides a consistent outline to promote ``hot`` issues, new products or services, communicate upgrades or changes in service and drive traffic back to your Web site.
Our proprietary Web-based delivery tool offers clients the opportunity to use their pre-designed e-newsletter templates to post information and distribute it quickly and accurately via HTML or text formats. The e-newsletter tool allows for tracking of those ``opening`` or ``clicking`` through to the Web site and provides other opportunities to survey and gather client/prospect information. E-newsletters can be distributed to your client or prospect databases, targeted lists purchased from the marketplace, or select individuals from Ricci Communications` database (List Rental).
