Our Approach
As a strategic firm, Ricci Communications will work with you to develop results-oriented marketing communications initiatives, developing appropriate messages and offers for targeted audiences to cost-effectively build your client-base and expand your market penetration.
Our philosophy is simple:
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Listen to the client
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Provide expertise to generate consistent marketing efforts that foster growth
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Plan, inform and implement Measure, evaluate and focus on continuous improvement
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Approaching each project from a strategic perspective, Ricci Communications can significantly improve the cost-effectiveness and results of your campaign. Whether you require a single managed project or a full range of services, Ricci Communications designs and executes each project with one thing in mind—your results—and we deepen success by measuring and tracking progress.
Security Community
The employees of Ricci Communications have operated in the trenches of security companies and security associations, providing marketing planning, production, distribution and tracking/evaluation services, as well as liaison with boards of directors, volunteer leaders and related organizations.
Ricci Communications established network of contacts among security and security-related media and national, regional, and local business writers and editors provides our clients access to provide commentary and content to media outlets and conferences and the opportunity to position themselves as industry thought-leaders.
Ricci Communications has worked for, and with, a variety of leading security industry companies, associations and media outlets.
Association Community
Associations pose special challenges for marketing professionals. Association marketers are often selling ideas and concepts as much as they are products or services. To make matters more complicated, it is often a large number of related, yet very distinct ideas that are being marketed to several geographically and politically diverse groups.
Associations must deal with an endless loop of conference planning, membership drives and fund-raising events. Somewhere in that loop, association messages often get lost and marketing campaigns fizzle, and while organizations spend time and money on recruitment, retention and non-dues revenue marketing, membership growth slows and sales initiatives fail to meet expectations.
Ricci Communications has the association experience and expertise to help you build long-standing relationships with members, potential members, business partners and association peers. We can help you successfully overcoming the unique and significant challenges of association marketing, operating as an outsourced partner to complete essential marketing initiatives, allowing you to most effectively utilize your time on core association objectives.
Government Community
Ricci Communications was awarded two contracts under GSA`s Advertising and Integrated Marketing Services Multiple Award Schedules Program: GS-23F-0090N (SIN 541-N)-Integrated Marketing Services and GS-23F-0091N Small Business Set Aside (SIN-541-4D) Conference Events and Trade Show Planning.
Our knowledge and work performance providing marketing expertise and services to the federal government, including the launch of the FTC`s National Do Not Call Registry, combined with our location in Old Town Alexandria, Va., a metro ride from D.C., allows us to provide you with the resources needed to meet your objectives professionally, on time and on budget.
